FOR IMMEDIATE RELEASE

Using Stuff Project: Reimagining Movie Posters with Everyday Objects

JUYOUNG HWANG's "Using Stuff" project creatively reconstructs movie posters using everyday objects, offering a fresh perspective on the intrinsic form and function of these items. The project aims to engage viewers in contemplating current societal issues such as the Russian-Ukraine war and Covid-19, while also providing an entertaining experience by integrating familiar movie signatures. The vivid colors and simple backgrounds of the artworks draw attention to the themes and contents, ensuring that viewers can easily connect with the narratives.

The project, which began in March 2016 in Incheon, has been exhibited in various locations, including Yeonsu-gu, Incheon, and Jung-gu, Incheon. JUYOUNG HWANG's innovative approach to storytelling through design has earned the "Using Stuff" project the Bronze A' Design Award in 2022, recognizing its outstanding creativity and contribution to visual communication.

Through the "Using Stuff" project, JUYOUNG HWANG seeks to prompt viewers to reflect on recurring societal challenges and encourage lasting memory through the power of storytelling. By leveraging easily accessible items, the project aims to make complex issues more understandable and memorable, ultimately striving to have a positive impact on its audience.

The project's unique approach to visual communication has garnered attention for its potential to engage audiences across various platforms, including social media and NFTs. JUYOUNG HWANG envisions digital and offline exhibitions to further explore the project's potential, showcasing the diverse interactions and possibilities offered by "Using Stuff."

-END-