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Nanxiang Incity Visual Signage System

Zesion Design has unveiled the innovative visual signage system for Nanxiang Incity, drawing inspiration from the cultural significance of cranes in Nanxiang Yinxiang City. The artistic signs, featuring the figurative image of cranes, provide a unique and engaging story line for customers as they navigate the mall. The design integrates crane culture into the shopping experience, guiding customers to explore and appreciate the rich heritage of cranes.

The unique strength of this design lies in the transformation of the daily form of cranes into abstract art techniques, creating a memorable and immersive experience for every consumer. By combining the crane shape with signage, Zesion Design has successfully captured the essence of cranes in different scenes, leaving a lasting impression on visitors.

Utilizing advanced technology, the visual signage system incorporates white ink blocking printing on the light sheet to enhance clarity and visibility. The hanging pieces feature mirror pivot points that reflect and blend with the mall environment, ensuring a seamless integration of the signage system with the surroundings.

The project, which commenced in 2018 and concluded in 2020, aimed to provide a unique space for residents in and around Shanghai to unwind. The design team meticulously integrated local cultural creativity with the space function, offering comprehensive guidance to customers and enhancing their overall experience.

Zesion Design's exceptional work on the Nanxiang Incity visual signage system has been recognized with the prestigious Silver A' Design Award in 2021. This accolade reflects the design's outstanding expertise, innovation, and remarkable level of excellence, setting a new standard for visual communication design.

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