/DESIGN/newswire -- COMO, CO, ITALY -- SUNDAY, 24 NOVEMBER 2024, 21:23 UTC+1
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CHINA -- /DESIGN/newswire -- Jul 09, 2019
BY-ENJOY introduces the FIL brand vision system, a unique and versatile design concept that embodies the essence of the brand, offering a fresh perspective on fashion and aesthetics. The innovative logo design and visual system redefine the concept of a "line" in French, reflecting the brand's inclusive and materialized approach to design. The project was completed in September 2019 in Fuzhou, China, and has recently been honored with the prestigious Silver A' Design Award in 2020.
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BY-ENJOY proudly presents the FIL brand vision system, a groundbreaking concept that reimagines the fundamental idea of a "line" in French. The logo design, characterized by a dynamic and adaptable line, serves as the cornerstone of the brand's visual identity. This innovative approach allows for seamless integration across various mediums, from shop signs to business cards and packaging, showcasing the brand's versatility and adaptability.
The FIL brand vision system is the brainchild of a talented design team, including Young Huale, Hong Jing, and Zheng Rong, who meticulously crafted the concept to reflect the brand's ethos. The logo's unique interaction, with the line running through the middle of the fonts, creates a tangible and intuitive representation of the brand's core concept, offering a fresh and engaging visual experience.
One of the key strengths of the FIL brand vision system lies in its adaptability across different materials and devices, allowing for a seamless and consistent brand image. From large-scale shop signs to intricate stationery, the design concept effortlessly translates across diverse applications, showcasing its versatility and impact.
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