FOR IMMEDIATE RELEASE

Huade City Visual Identity Design

Fu Yong, a renowned brand designer from Beijing, has unveiled the Huade City Visual Identity, drawing inspiration from the city's historical military significance. The design, influenced by the city's past as a crucial military base, aims to promote urban economic development and tourism while honoring the heroes who defended the country during the war.

The design is centered around a button-inspired logo, incorporating the pause and start symbols to signify a break from busy work and the commencement of a journey through Huade's military experience. The combination of these symbols with the pentagram forms the English abbreviation HD for Huade, paying homage to the city's heritage.

Utilizing modern visual language, the design seamlessly integrates the pause and start symbols with the five-pointed star, a prominent feature of the Chinese army's flag and military epaulets. The logo can be presented on a white background or against a red background, creating a unified visual style that captures the essence of Huade's military legacy.

Fu Yong's meticulous approach to the project involved extensive research, including on-site visits to Huade and interviews with citizens, professionals, and government officials. The design was realized in Beijing, with a focus on conveying the city's unique characteristics through a logo that balances historical significance with modernity.

Recognizing the significance of the project, the Huade City Visual Identity design was honored with the Iron A' Design Award in 2020, a testament to its practicality, innovation, and fulfillment of professional and industrial requirements.

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