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Wisdom-Infused Liquor Boxes Reflecting Ancient Chinese Culture

Pang xinyu's "Xiaohutuxian Xinyouran" wine boxes are a fusion of tradition and modern creativity, drawing inspiration from ancient Chinese wisdom and the use of bamboo slips to record text. The design, which won the Silver A' Design Award in 2020, embodies the brand culture of "xinyou ran" and its association with wisdom. The liquor box is transformed into a bamboo slip, symbolizing the spread of wisdom through the ages.

The opening of the liquor box mimics the unveiling of a book, evoking a sense of discovery and knowledge. The interior features Chinese ink paintings of mountains, a traditional symbol of wisdom, depicted using modern two-dimensional codes. This innovative approach seamlessly blends ancient cultural elements with modern technology, creating a truly unique and captivating design.

Measuring 150mm x 120mm x 300mm, these wine boxes are not only a testament to the designer's creativity but also a celebration of Chinese heritage and craftsmanship. The project, initiated in October 2019 and completed in December 2019, showcases the meticulous attention to detail and the seamless integration of traditional and contemporary design elements.

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