/DESIGN/newswire -- COMO, CO, ITALY -- WEDNESDAY, 27 NOVEMBER 2024, 14:52 UTC+1
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UNITED STATES OF AMERICA -- /DESIGN/newswire -- Sep 24, 2022
Sherry Kuo's redesign of Patisserie Chez Mikki's packaging in 2020 aims to establish a distinctive and refined language universe, featuring pastel colors and witty messaging to foster an emotional connection with consumers, leading to increased retail sales and supporting the local community.
FOR IMMEDIATE RELEASE
Sherry Kuo, a graphic designer and illustrator based in New York, has unveiled a delightful packaging redesign for Patisserie Chez Mikki. The new packaging features pastel colors and witty messaging, creating a distinctive and refined language universe that aims to bring joy and happiness to consumers' day. The bold typography and eco-friendly printed paper utilized in the packaging design make it visually striking and environmentally conscious.
The packaging includes a single sleeve, with dimensions of 5.5 centimeters in width and 11 centimeters in height, featuring a fold located at the top of the package. Since its introduction in 2020, the new design has quickly enabled customers to identify the brand, resulting in increased retail sales and providing support to the local community.
Sherry Kuo's unique perspective and collaborative approach to design have resulted in a packaging redesign that not only establishes a distinctive selling point for Patisserie Chez Mikki but also strengthens the brand image, creating a robust identity with a cohesive visual appearance that highlights the uniqueness of each product.
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