FOR IMMEDIATE RELEASE

Sogurt's Fresh and Positive Packaging Design

Renowned designer Jimmy Chew has revitalized the Sogurt brand with a uniquely crafted packaging design, reflecting the brand's personality and spreading positivity to consumers. The new packaging, revealed in January 2021, emphasizes visual clarity, simplicity, and a positive messaging "Crafted With Love And All Things Good."

The packaging showcases fresh color hues, reflecting the approachable, fun-loving, and elegant voice of Sogurt. Uniquely overlaid illustrations personify the fusion of key ingredients in each deliciously healthy crafted flavor, creating an optimistic aesthetic.

Jimmy Chew meticulously considered every element in the packaging design, from colors and iconography to materialization. The design also aligns with Sogurt's brand values by using a paper lid instead of plastic, promoting love and wellness.

The project, which started in August 2019 in Singapore and finished in October 2020, faced challenges due to the Covid-19 pandemic, affecting production lead times and logistics. However, the new packaging design successfully reflects the brand's personality and enhances the consumer experience.

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