FOR IMMEDIATE RELEASE

Statice Visual Identity Design

Statice, a Berlin-based privacy-preserving software company, has revealed a striking visual identity system designed by Jia Cheng. The design features a dynamic and innovative visual language that effectively communicates the brand's concept. The logo, a systematic visual symbol, is a standout feature, incorporating the conversion of the two "D" to form the brand name "S". This unique visual element sets Statice apart, providing a powerful representation of the brand.

The brand's vivid colors, achieved through a combination of gradient, hot stamping, and silver printing processes, ensure a strong and simple design that is effectively conveyed across various materials. The logo, built on the golden section design, is complemented by carefully selected modern and simple typefaces, including Sofia Pro and Poppins, further enhancing the brand's visual appeal.

Challenges in presenting privacy protection in the visual language were overcome through meticulous research and a deep understanding of the industry. The result is a unique visual experience that effectively communicates the brand's concept and story through a modern and simple corporate identity.

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