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Carni Barone's Innovative Marketing Project

Luca Prata's "Meat by Meet" project is a groundbreaking digital marketing endeavor that tells the story and passion of the Barone family through visual web and graphic solutions. The project aimed to simplify the understanding of meat for customers, offering consultancy services and a wide variety of meat cuts both nationally and internationally. The project's unique strength lies in its ability to communicate the essence of the Italian trader while maintaining a strong commercial appeal. The project involved the development of unique graphics, web design, and social media communication, focusing on user interface and experience to ensure a truly communicative and agile sales platform.

The project was brought to life through a versatile CMS, Ajax integrations, CSS3 transitions, HTML5 structures, native PHP tools integrations, and various graphic design and social media strategies. The team behind this project included a creative director, graphic designer, photographer, social media manager, visual designer, web designer, and developer, all working tirelessly to create a captivating and user-friendly digital experience.

Based in Milano, the website was developed in 2019 over a period of 4 months, while the e-commerce platform was developed in Alba from 2020 to 2021. The social media communication and shop management took place in Alba and Brescia from 2019 to 2023. The project's extensive scope in terms of website creation, social media management, e-commerce development, and communication sales strategy required thorough research and creative problem-solving to ensure its success.

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