FOR IMMEDIATE RELEASE

SberBank Online Redefines Digital Banking Experience

SberBank Online has unveiled a groundbreaking mobile banking application that redefines the digital banking experience. The app, designed by the Sberbank Team, aims to provide clients with a humanized and emotionally engaging banking experience, fostering a strong connection with clients through positive emotional interactions. The app features colorful postcards and stickers accompanying money transfers, personalized designs based on the client's location and time of the day, and special animation screens to entertain clients during longer transactions.

The SberBank Online app stands out by offering not only traditional banking services but also lifestyle features such as chats, stories, and a catalogue. The emphasis on emotional and emphatic design supports the idea of breaking the pattern of conventional banking apps, with a strong belief that User Emotions (UE) are the new must-have for all digital product designs.

Utilizing advanced technologies, the app was built using Swift for iOS and Kotlin for Android, with personalized designs shown to the right customers through targeting and geotags. The app is compatible with iOS 10.0 and above and Android 10.0 and above, ensuring accessibility to a wide range of users.

The SberBank Online team's dedication to creating a unique and emotionally resonant banking experience has garnered significant recognition, including the prestigious Silver A' Design Award in 2021. This accolade highlights the app's outstanding expertise, innovation, and remarkable level of excellence in introducing positive emotions, amazement, and wonder to users.

As SberBank Online continues to enhance client experience by studying customer behavior, it remains committed to offering a banking experience with a human touch, stimulating positive emotional experiences wherever it is organic.

-END-