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Glimpse into the Future of Showroom Design

Belina Zhang, the visionary designer behind the Geneo showroom, has redefined the concept of showroom design by seamlessly integrating technology and nature. The showroom, covering 280m², is a testament to the fusion of tech-driven beauty and natural elements, offering visitors an immersive and interactive brand experience.

The design inspiration stemmed from the core elements of Geneo products - oxygen, water, and plants. By incorporating these elements into the showroom space, Zhang aimed to create a brand-specific atmosphere that resonates with the essence of Geneo.

What sets the Geneo showroom apart is its realization technology, utilizing pseudo cement, terrazzo, and other natural building materials to reflect the brand's origin. The unique properties of the design are highlighted through captivating installations such as the flowing water light, bubble wall, portrait wall, and 5D cinema, effectively conveying the product advantages to every visitor.

The showroom's interactive features, including the bubble wall and video display area, engage visitors through visual and sensory experiences, immersing them in the world of Geneo. The design challenges, including the creation of flowing water-like forms and natural terrazzo textures, were overcome through meticulous craftsmanship and attention to detail.

Belina Zhang's exceptional work on the Geneo showroom has earned her the prestigious Bronze A' Design Award in 2023, solidifying her position as a trailblazer in interior space, retail, and exhibition design.

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