FOR IMMEDIATE RELEASE

Boho Ras: A Fusion of Global and Local Packaged Cocktails

Abhijeet Thakur, a 25-year-old designer from India, has introduced Boho Ras, a brand that offers packaged cocktails made with the finest local Indian spirits. The brand aims to create a fusion of global and local elements, capturing a "Glocal" vibe for the product. The target audience seeks a multi-sensorial experience, and Boho Ras delivers with its bohemian look and feel.

Boho Ras stands out by offering pure distilled local spirits in 200ml bottles, as well as packaged cocktails in both 200ml and 750ml bottles. The cocktails are meticulously crafted by professional mixologists in small batches, ensuring a high-quality and unique drinking experience.

The product, available in select stores and outlets, features vibrant and artistic packaging that resonates with the brand's fusion concept. The design reflects the unconventional artistic lifestyle and the abstract portrayal of the cocktail's buzz, perfectly balancing the global and local influences.

Boho Ras has received the prestigious Silver A' Design Award in Packaging Design, recognizing its outstanding expertise, innovation, and remarkable level of excellence in offering a unique and culturally rich product to consumers.

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