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JAPAN -- /DESIGN/newswire -- Nov 16, 2020
Award-Winning Designer Toshiki Okada Unveils a Unique Package Design Inspired by the Scenic Beauty of Kawagoe
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Award-winning designer Toshiki Okada has unveiled "Have A Good Tea," a captivating package design that encapsulates the essence of Japan's cherry blossom season. The design draws inspiration from the historical city of Kawagoe, where the scenic beauty and domestic tea leaves have been ingeniously translated into seasonal scents of cherry blossom leaves, herbs, and fruits.
The "Have A Good Tea" package is a testament to the Japanese custom of Hanami (cherry blossom viewing) and is crafted to offer a sensorial experience that complements the fragrance and taste of the season. The landscape depicted on the package, adorned with hand-drawn watercolors, seamlessly blends modern and traditional elements, creating a design that is both visually striking and evocative.
Utilizing original hand-drawn watercolor paintings to express the freshness and delicacy of cherry blossoms, the design features an embossed product logo area, adding a distinctive touch to the overall illustration. The eco-friendly, recyclable, non-glossy high-quality paper used for the packaging ensures a tactile and sustainable experience for consumers.
With dimensions of (W)85mm x (D)20mm x (H)150mm, "Have A Good Tea" is not only a visual delight but also a practical and environmentally conscious choice. The package is designed for easy disassembly and recycling, making it an ideal choice for those who appreciate both aesthetics and sustainability.
Designer Toshiki Okada's creation is a testament to his commitment to preserving and promoting Japanese tea culture. By infusing familiarity, sweetness, and aroma into a visually stunning design, "Have A Good Tea" aims to introduce the younger generation to the rich tradition of tea consumption, especially at home, in a contemporary and accessible manner.
For more information about Toshiki Okada and his design philosophy, visit his website.
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JAPAN -- /DESIGN/newswire -- Oct 16, 2020
Introducing Tokinone, a new and nostalgic take on traditional Japanese confectionery, Dorayaki, combining buttercream and fruit flavors in a visually captivating package that bridges old and new.
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