FOR IMMEDIATE RELEASE

Coway Experience Centre: Redefining Customer Engagement

The Coway Experience Centre in Kuala Lumpur, Malaysia, is a groundbreaking initiative that redefines customer engagement through an immersive digital showroom. Spanning 2210 sqft, this innovative space is designed to revolutionize the way consumers interact with products and services related to clean water and air, quality sleep, and washroom hygiene.

The centre's design concept revolves around purity, natural elements, and futuristic innovation, aligning with Coway's philosophy of living pure together. The color scheme of white, blue, and black, along with curved line designs, creates a seamless blend of fluidity and modernity, offering visitors a comprehensive digital experience that engages multiple senses.

One of the key highlights is the water filtration station at the Water Care Section, where the design incorporates white and wooden curved elements to symbolize the "Tree of Life," representing the vital role of water as the source of all life.

Utilizing state-of-the-art technology, the centre features touch screen projectors, flexible installation methods, and lightweight materials to maximize space for the display of physical and digital content. The interactive digital features allow customers to gain firsthand experience and understanding of Coway's products and services, creating a dynamic and informative environment.

The project, which commenced in October 2020 and was completed in April 2021, presented various challenges, including the integration of five distinct zones within the limited space. The design team successfully balanced sophistication and functionality, ensuring that visitors of all ages can engage in interactive activities while receiving valuable information.

The Coway Experience Centre has been recognized for its exceptional design, receiving the Bronze A' Design Award in 2022. This prestigious accolade acknowledges the centre's outstanding contribution to elevating customer experience and promoting innovation in interior space, retail, and exhibition design.

-END-