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Animate: Cat Food Packaging Design by Hsiaojou Huang

Hsiaojou Huang's Animate cat food packaging design is inspired by the curious nature of cats, featuring vibrant macaron colors that create a joyful playground exclusively for cats. The design was unveiled in Dec 2022 in Taiwan, showcasing the unique and modern approach to pet food packaging.

What sets Animate apart is its use of strong and vivid contrasting colors and illustrations to differentiate the formulas and suitable cat ranges, making it easier for buyers to identify their needs quickly. The packaging is made of non-transparent aluminum bags, ensuring the freshness of the kibbles after opening, while parts of the package feature transparency to allow the inner vibrant colors to shine through with the metallic aluminum foil bag.

With the increasing trend of younger pet owners, Animate aims to cater to this demographic with its modern and unique design, showcasing that generation and quality can go hand in hand. The design reflects extensive research into the common postures and preferences of cats, ensuring that each formula is differentiated effectively.

By winning the Iron A' Design Award in 2023, Animate has been recognized for its well-designed, practical, and innovative approach that meets professional and industrial requirements. Hsiaojou Huang's design has integrated industry best practices and competent technical characteristics, contributing to a better world.

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