FOR IMMEDIATE RELEASE

Immersive Label Design Showcases Changbai Mountain's Natural Beauty

37°Design has unveiled a revolutionary packaging design for Nongfu Spring Changbai Mountain White Snow Natural Spring Water, aiming to provide consumers with an immersive experience that connects them with the pristine environment of Changbai Mountain. The label design, printed on both sides of the bottle, features a captivating parallax effect that creates a sense of movement, allowing consumers to observe the agile figures of wild animals and the changing light and shadow of the real-life snow mountain by simply rotating the bottle.

The design team at 37°Design, led by Creative Director Ma Cong, Art Director Yang Zhen, and a talented group of designers, illustrators, and photographers, carefully crafted an interactive label that goes beyond traditional packaging. By leveraging the unique properties of the water source and employing cutting-edge printing techniques, the design aims to awaken consumers' love for nature and their sense of responsibility towards environmental protection.

The innovative label design, awarded the Silver A' Design Award in 2023, showcases the studio's commitment to creating meaningful designs that resonate deeply with viewers. 37°Design's work spans across various industries, including branding, packaging, product design, and advertising, with a mission to add value to people's lives through thoughtful and engaging design.

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