FOR IMMEDIATE RELEASE

Yudong CUN: Logo and Brand Design

Lingguang Chen's Yudong CUN draws inspiration from the characteristic "fish" figure of Yudong village, integrating it with the farmers' paintings and national flag symbols of all countries to create a colorful and lively cartoon image.

This mascot image stands out as a distinctive representation of the Chinese farmers' painting village, blending local cultural elements with an international style, making it easily relatable and appealing to a wide audience.

Using graphic creative design, the combination of fish cartoon image and different elements is realized, integrating Chinese and world symbols into a group of colorful cartoon images.

Lingguang Chen, along with Chao Yang, Shifeng Zhang, Chunyi Zhao, Hao Xu, and Zikun Chen, collaborated on this project, which commenced in April 2020 and concluded in August 2020 in Hangzhou.

The design was awarded the Iron A' Design Award in 2021, recognizing its practical and innovative approach that integrates industry best practices and competent technical characteristics.

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