FOR IMMEDIATE RELEASE

Evoluwe Branding Project for Customer Service Consulting Firm

Jonathan Nacif de Andrade's Evoluwe branding project symbolizes continuous and collaborative evolution for a customer service consulting firm. The design incorporates the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process. The letter "E" signifies evolution, denoting growth, transformation, and development, while the inclusion of the word "we" underscores a shared evolution, emphasizing progress made together.

What sets the Evoluwe branding project apart is the active participation of both the company's owner and its clients from inception to completion. This active involvement ensures that the project carries the company's brand purpose and essence from its initial stages, making it truly special.

To ensure the new brand name aligned with the target audience's expectations, Jonathan conducted a survey among the founder's primary clients. The data collection was crucial in the validation process. The brand creation process followed the golden ratio methodology, ensuring consistency across digital and physical materials while enhancing the brand's visibility and integrity.

The packaging's hexagonal shape was inspired by the logo's geometric design concept, and the printed material features a soft touch matte lamination finish with 300g matte coated paper. The brand essence portrays an entrepreneurial woman in the consulting industry, aiming to simplify the process while sparking curiosity about agile methodologies and co-creation among local businessmen and women.

The project started in December 2021 and finished in April 2022 in Brazil. The company conducted an online survey among a sample of 20 individuals to gather feedback on the name "Evoluwe." The results showed that the name was well-received, with 76% of the participants finding it appealing and 80% finding it memorable. The most common associations with the name were innovation, growth, and evolution, aligning with the brand's mission and values.

The Evoluwe branding project was awarded the Silver A' Design Award in 2023, recognizing its outstanding expertise, innovation, and remarkable level of excellence. Jonathan Nacif de Andrade's design showcases strong technical characteristics and splendid artistic skill, introducing positive feelings, amazement, and wonder.

-END-