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Pure Advance Flex: Redefining Urban Mobility

Pure Electric has unveiled the Pure Advance Flex, an innovative electric scooter that redefines urban mobility. The design process focused on enhancing rider experience and safety, resulting in a product that offers a stable and comfortable ride compared to traditional scooters. The Pure Advance Flex features multiple folding capabilities, allowing it to compactly fold for easy storage in urban spaces and seamless multi-modal journeys.

The scooter is built around a hydroformed, aluminum chassis, carefully selected to ensure lightweight yet durable construction. Patents have been filed for the intricate folding handlebar mechanism and the Pure Control steering system, which provide a stable and controlled riding experience. With a 500W rear motor (710W peak power) and a maximum range of 40km, the Pure Advance Flex is designed to meet the diverse needs of urban commuters.

Designed in Bristol, United Kingdom, and manufactured in China, the Pure Advance Flex has undergone over two and a half years of development, manufacturing, and distribution across Europe. The design team conducted extensive research, including carrying an evolving cardboard box to define the scooter's maximum space package for public transport. Overcoming numerous challenges, the team successfully created a product that stands out while seamlessly integrating into urban lifestyles.

Pure Electric is a pioneering e-scooter company based in Bristol, United Kingdom, with a mission to lead the category to new heights. The team of world-class designers and engineers is dedicated to reinventing the e-scooter, prioritizing performance, ride quality, and safety to make travel better for everyone. The Pure Advance Flex has been recognized with the prestigious Platinum A' Design Award, showcasing its exceptional innovation and contribution to societal wellbeing.

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