FOR IMMEDIATE RELEASE

Etereo's ADORE Repackaging

Etereo has unveiled a revolutionary rebranding and repackaging strategy for ADORE sanitary pads, catering to the modern, independent, and confident woman. The new look exudes simplicity and functionality, with a chic design that emphasizes feminine health. The packaging features Aloja, a vibrant handwritten font, against a minimal background, setting it apart as the first in the market to use such a bold and fun font as a core design element.

Every material and component of ADORE sanitary pads is carefully selected and sourced from Japan, Korea, and Malaysia. The packaging is a fully sealed aluminum packaging with resealing ability, ensuring the pads remain germ and bacteria-free. The team meticulously tested the prototype to guarantee functionality before finalizing the right sizings for mass production.

The project, which commenced in November 2018, culminated in the launch of the redesigned ADORE sanitary pads in April 2019, making a significant impact on the female market in Singapore. Etereo's innovative approach was recognized with a Bronze A' Design Award in 2020, celebrating its outstanding creativity and contribution to quality of life improvements.

-END-