FOR IMMEDIATE RELEASE

2019 National Card Collection Day Deck: Playing Cards with a Moroccan Twist

Step into the world of luxury playing cards with the 2019 National Card Collection Day Deck, meticulously handcrafted with exotic intaglio engravings that mimic the stonework of Moroccan palaces. The packaging itself is an interactive experience, rewarding users with escalating stages based on their efforts in the journey, including discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system.

The packaging is designed to mimic the exploration of a Moroccan palace, with an interactive challenge labeled on the side to unlock the gate, creating genuine moments of surprise and delight for customers and fostering stronger user-brand connections. Each deck features glossy cards coated in a scodix printing process to create a raised-tiling effect, contrasting with the textured exterior in elegant harmony.

Users are taken on a journey through different stages, rewarding the most invested customers with a genuine moment of magic. The experience is designed to create feelings of surprise and achievement, leveraging neuroscience principles to better encode experiences into memory and perceive them at higher value. The packaging's optical illusions and puzzle discovery format were carefully chosen to amaze and engage users, providing a sense of earned achievement.

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