FOR IMMEDIATE RELEASE

Ai Academy Brand Identity: A Fusion of Art and Technology

Emanuele Grittini, an Italian designer hailing from Abbiategrasso, has crafted a revolutionary brand identity for Ai Academy, focusing on the multidisciplinary nature of artificial intelligence. The design draws inspiration from the fluidity and character of AI, transcending traditional technological references.

The project's unique properties lie in its ability to stand out in a crowded market, effectively translating corporate values into abstract concepts. Grittini's use of experimental color mixing techniques with water-based paints, alongside post-production editing, has resulted in captivating backgrounds that define the brand identity.

Utilizing a Canon reflex, Pantoni, Ral paint, and photographic equipment, the design was realized through a meticulous process, ensuring the seamless integration of abstract and technological elements. The logotype, reminiscent of classic monospaced fonts, complements the bold and fresh colors, creating a strong visual impact.

The interaction with the brand identity occurs through corporate materials at conventions and webinars, as well as on social platforms, maintaining a consistent and impactful visual presence. This innovative approach has earned the project the prestigious Iron A' Design Award in 2020, recognizing its practicality, innovation, and fulfillment of professional and industrial requirements.

-END-