FOR IMMEDIATE RELEASE

QYF: A Modernist Multi-Brand Boutique

SUN CONCEPTS OFFICE presents QYF, a multi-brand boutique with a 20-year history, redefining consumption patterns and lifestyle trends for local consumers. Embracing modernist aesthetics, the boutique sets a new standard for high-end brand experiences, offering a wide range of products with a simple yet diverse display solution that preserves the integrity of the space. Reflective mirrors enhance the visual depth, while the use of hard metal, stone, and glass materials conveys the brand's tone of independence and freedom for modern women.

The boutique, covering a gross built area of 270 sqm, is strategically located at the juncture of streets, attracting large visitor volumes with its massive glass materials that turn the store into a captivating showcase. The circular moving line within the store allows visitors to appreciate every delicate item, while the modernist aesthetic approach injects new energy into the brand, meeting the business logic with its functional and visually appealing design.

The project, which commenced in April 2021 and was completed in October 2021, overcame challenges related to the original architectural structure, harmonizing the space and regions to create a harmonious and visually pleasing environment. The design team's meticulous attention to detail and innovative approach has earned QYF the prestigious Silver A' Design Award in 2022, recognizing its outstanding expertise, innovation, and remarkable level of excellence.

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