FOR IMMEDIATE RELEASE

Macao Light Festival 2019 TVC

Puzzle Lai Meng Tak, the renowned creative director, brings to life the Macao Light Festival 2019 TV Commercial, coinciding with the 20th anniversary of Macao's return to the motherland. The festival invites residents and visitors to join a meaningful lighting celebration, featuring themed lighting installations, 3D mapping, interactive games, and more, resembling a giant birthday cake, and evoking the joy of the 20th anniversary of the establishment of the Macao SAR.

Themed "Explore the Light," the TVC features Macao tourism mascot mak mak, guiding spectators through four glittery routes and Macao's evolving cityscape over the last two decades, offering a unique adventure reminiscent of stories and memories belonging to the people of Macao.

The project, realized through meticulous planning and 3D animation, showcases the different characteristics of the Macao Light Festival, incorporating Macao features and elements into the animation in the form of installation art.

The Macao Light Festival 2019 TVC was a collaborative effort with the Macao government tourism office and MIRAGE VISUALS, featuring the creative direction and production style committed to originality and quality, taking a minimalist yet artful approach. The TVC was awarded the Silver A' Design Award in 2020, recognizing its outstanding expertise, innovation, and remarkable level of excellence.

-END-