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Bruno Cintra's Moose Piss Animation

Bruno Cintra's Moose Piss animation, awarded the Golden A' Design Award in 2021, is a modern and humorous illustration created for the launch campaign of a beer brand. The animation, meant to run on various platforms, is 40 seconds long, with a frame rate of 12 frames/second and a 4k resolution. It was produced using manual drawing techniques, illustration, and digital painting, with the assistance of software like Photoshop, After Effects, and Audition. The animation tells a playful story of how the beer was supposedly created, using a traditional frame-by-frame technique to give more life and personality to the characters. The key points of the animation can be found at seconds 04', 10', 20', 26', and 30'.

Bruno Cintra, a Brazilian designer with 20 years of experience, collaborated with Hermoso Compadre and Nordic brewery to create Moose Piss beer. The animation was designed to match the product's proposal, using a modern style of illustration with strong colors to emphasize its humorous purpose. Cintra's research into the target audience's preferences revealed that bold communication resonates well with the public, reinforcing the desired concept for the brand. The animation was a result of a 2-month project, overcoming the challenge of choosing a style that matched the product's proposal.

Bruno Cintra, a Brazilian designer with a passion for design, has a diverse skill set ranging from conventional illustrations to 3D images. In addition to freelancing, he owns a clothing brand where he expresses his art through clothes. His work on Moose Piss animation reflects his prodigy and wisdom, earning him the prestigious Golden A' Design Award in 2021.

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