FOR IMMEDIATE RELEASE

Magic Fitness: A Revolutionary Approach to Exercise Motivation

Harbin Institute of Technology, Shenzhen introduces Magic Fitness, a gamified fitness habit-building application for smartphones and smartwatches. Designed to improve users' daily physical activity levels, Magic Fitness combines the advantages of gamification and smartwatches to encourage users to achieve fitness goals and develop healthy habits.

The application adopts the game form of education simulation, transforming users' healthy behaviors into magic energy in the game to cultivate magic avatars. Users can also donate magical energy to real-world charities, using gamification to let users enjoy the fun of exercise and develop healthy habits.

Illustrations for Magic Fitness were designed using Adobe Photoshop CC, Illustrator CC, and Figma. The application is designed for the iOS and watchOS systems, providing an interactive and engaging experience for users.

When opening the application for the first time, users can select their avatars and set fitness goals based on their current physical health. The application synchronizes the state of the avatar with the user's real-life activities, encouraging synchronous exercise and providing reminders for rest. Users can earn gold coins by increasing their magic energy through healthy behaviors, which can be used to buy items, change costumes, and donate to charity events. The overview page allows users to track their overall fitness status for a week or a month, while the community page enables communication and trend sharing among users.

The project commenced in October 2021 and was completed in January 2022 in Shenzhen, China. Magic Fitness is the recipient of the Iron A' Design Award in the Interface, Interaction, and User Experience Design category in 2022, recognizing its innovative and practical approach to fitness and user engagement.

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