FOR IMMEDIATE RELEASE

Pentaheal Clinic Rebranding

Pentaheal Clinic, a Korean medical facility specializing in functional medicine, has revealed its new brand identity, designed by Eidetic Marketing. The rebranding aims to convey the clinic's dedication to a biology-based approach to identifying the causes of diseases and its commitment to global patient recognition.

The new visual language, featuring a medical symbol "cross(+)" combined with the letters "P" and "H" for Pentaheal, represents the clinic's philosophy in a universal and straightforward manner. The design extends to the clinic's location at Gangnam Station in Seoul, with distinct concepts for the reception and examination center as well as the VIP and treatment rooms.

Eidetic Marketing's creative team, led by Executive Sponsor Ashley S. Jung, has integrated the symbol mark with the universal medical symbol "cross" to create a unique and versatile visual identity. The rebranding project, which commenced in July 2021 and concluded in December 2021, has received the Bronze A' Design Award in Graphics, Illustration, and Visual Communication Design.

The rebranding of Pentaheal Clinic not only represents a visual transformation but also aims to promote functional medicine as a new and vital medical field in Korea and Southeast Asia. The design challenges were overcome by emphasizing the expandability of the medical symbol "cross(+)" to convey Pentaheal's commitment to pioneering, leading, central, and trust.

Eidetic Marketing, with a global presence in Los Angeles, Shanghai, and Seoul, has successfully completed over 276 projects worldwide, leaving a lasting impression with audiences. The company's innovative approach and creative skills have contributed to quality of life improvements, making the world a better place.

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