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New Brand Image for G331 Showcases Unique Fusion of Natural Culture and Modern Elements

Renowned designer Zhuang Li has unveiled the "Gorgeous Frontier Highway" design, inspired by China's National Highway G331. The design elements were extracted from geomorphology, vegetation, and the highway itself, symbolized by a semicircle, a leaf, and a line respectively. This innovative concept integrates the newest ideas of G331, presenting an energetic and fashionable highway that embodies its distinctive and lively culture.

China National Highway G331, stretching along the country's northern border in Heilongjiang province, is a thousand-mile frontier defense road. The new brand image for G331 reflects the slogan "Incredible Nature, Amazing Heritage," capturing the animism that perceives all things as animated and alive, showcasing the extraordinary four seasons experienced on this gorgeous highway. Zhuang Li's design prioritizes originality, offering a fresh perspective on the G331 experience.

The design team behind this remarkable project includes Creative Director Lizhuang, Art Director Zuo Weitao, and Design Consultant Liu Qiang. Zhuang Li's vision for the Gorgeous Frontier Highway is a testament to his commitment to innovative and culturally significant design, setting a new standard for city promotion and brand imaging.

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