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Pure Green: Redefining Visual Identity with "National Trend" Model

Xinqi Liu's Pure Green project is a visual identity masterpiece that redefines the concept of "national trend" to resonate with the target consumer groups. The brand's exclusive symbols are creatively presented in diverse forms and media, drawing consumers closer to the brand.

The project, covering 256 square meters, strategically leverages the fresh pepper hotpot as a core asset, transforming potential disadvantages into advantages. The fusion of tradition and innovation is evident in the brand's approach, aiming to appeal to a broader audience while honoring its roots.

The unique IP image, named Mobee, represents a positive circle and negative cross element, using national essence mahjong to create an image that exudes independence, mystery, and vitality. This innovative approach sets Pure Green apart in the competitive visual identity landscape.

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