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/DESIGN/newswire -- COMO, CO, ITALY -- TUESDAY, 24 DECEMBER 2024, 13:37 UTC+1

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Pure Green Unveils New "National Trend" Visual Identity

CHINA -- /DESIGN/newswire -- Oct 17, 2019

Xinqi Liu's Pure Green project, a fusion of tradition and innovation, modern and retro, market and fashion, introduces a unique "Green Trend" concept to captivate consumers.

FOR IMMEDIATE RELEASE

Pure Green: Redefining Visual Identity with "National Trend" Model

Xinqi Liu's Pure Green project is a visual identity masterpiece that redefines the concept of "national trend" to resonate with the target consumer groups. The brand's exclusive symbols are creatively presented in diverse forms and media, drawing consumers closer to the brand.

The project, covering 256 square meters, strategically leverages the fresh pepper hotpot as a core asset, transforming potential disadvantages into advantages. The fusion of tradition and innovation is evident in the brand's approach, aiming to appeal to a broader audience while honoring its roots.

The unique IP image, named Mobee, represents a positive circle and negative cross element, using national essence mahjong to create an image that exudes independence, mystery, and vitality. This innovative approach sets Pure Green apart in the competitive visual identity landscape.

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Xinqi Liu PRHow English/ENG Professional  Graphic
Last Updated: 2024-12-19 01:11:17
Pure Green: Redefining Visual Identity with "National Trend" Model
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