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The Pompadour: Packaging Design Inspired by Classic English Barbershops

Ivie China introduces The Pompadour, a fragrance packaging design project that captures the essence of classic English barbershops. The design draws inspiration from the late 18th to mid-19th century, aiming to evoke the unique experience of visiting a traditional barbershop.

The Pompadour's unique features include a leather box inspired by a barbershop's checkered floor, a bottle reminiscent of a classic barber pole, and a newspaper-style sheet containing product information. Sustainability is prioritized, with a refillable glass bottle and recyclable outer packaging.

The project, which commenced in September 2020 in Shanghai, China, was completed in October 2021. The fragrance targets sophisticated male white-collar professionals aged 35 and above in Tier 1 cities in China. The Pompadour has received high publicity and attention from social KOLs and product reviewers, with interest from high-end barbershops for collaboration.

Ivie China, known for its innovative and rebellious approach, has won numerous awards, including the prestigious A' Design Award in 2022 for The Pompadour.

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