Black Beans Unveils Bold and Elegant Brand Identity
BRAZIL -- /DESIGN/newswire -- Sep 08, 2022
Deborah Avila, the Art Director and Graphic Designer, unveils the new brand identity for Black Beans, a merging of two top marketing companies in Sao Paulo, Brazil, reflecting a modern and sophisticated design.
FOR IMMEDIATE RELEASE
Black Beans Brand Identity
Black Beans, the result of the merging of two leading marketing companies in Sao Paulo, Brazil, has unveiled its new brand identity, designed by Deborah Avila. The logo and visual identity reflect the premium, bold, and robust capabilities within the digital market that the agency aims to portray.
The logo, created using Adobe Illustrator, embodies the strength and indispensability of the superfood it is named after. The typography, chosen from the Briston Typeface, was customized to symbolize the merging of the two companies, while maintaining a modern and minimalist aesthetic.
The brand's design, realized in a tight timeframe of two days, has already been put into use by the agency, aligning with its new creative direction and modern style. The elegant, strong, and versatile logo and identity aim to attract clients who resonate with the agency's forward-thinking approach.
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