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Phygital Exhibition Showcases Hungarian and Regional Design Excellence

360 Design Budapest, organized by Hungarian Fashion & Design Agency Ltd., aimed to showcase the present state of the Hungarian design industry and its role in everyday life. The physical exhibition, held in a custom-made space, featured designers from Hungary and the region, highlighting their world-class standards.

Last October, 360 Design Budapest opened its doors to a unique phygital exhibition, allowing visitors to experience the event both offline and online. The digital platform mirrors the physical exhibition, offering a virtual walkthrough of the showcased creations and enabling online purchases.

The physical exhibition took place in a 265 m2 custom-made space, divided into registration and welcome areas, media spaces for discussions, and three exhibition spaces. The digital exhibition serves as an extension of the physical space, providing an identical mirror image of the phygital exhibition.

Participant engagement was a key focus, attracting visitors to the physical exhibition and offering VR experiences. The digital platform ensures accessibility for global audiences, extending the exhibition's reach and duration.

The preparations for 360 Design Budapest began in early May 2020, with the physical and digital exhibition opening on 8th October 2020 in Budapest. Despite the physical exhibition lasting for three days, the digital platform remains accessible to this day.

Amid the pandemic, Hungarian Fashion & Design Agency overcame challenges to deliver a regional-scale event, emphasizing the importance of implementing contemporary creations into everyday life. The exhibition's unique phygital nature provided a safe and extensive presentation of talented designers' works.

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