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Sakura Cup: A Blend of Elegance and Sustainability

Takanori Urata's Sakura cup is a testament to the exquisite craftsmanship and dedication to sustainability. Designed for the Japanese outdoor brand sunsetclimax, the cup embodies the concept of a portable villa and is a part of their outdoor items collection. The cup's beautiful and exclusive shape is intended for extraordinary situations, emphasizing longevity and quality over mass production. It tells a compelling branding story, highlighting the importance of cherishing natural resources and promoting environmental sustainability.

Urata's meticulous attention to detail is evident in the unique properties of the Sakura cup. The cup's smooth wooden grain, reminiscent of a flowing river, is a result of Urata's dedicated study and craftsmanship. Its ergonomic shape, inspired by the act of wrapping both hands around it, offers a comfortable grip, while the soft wooden scent adds to the sensory experience. The addition of a white and beige mixed color rope as a cup holder, adorned with a tiny tied snake knot, further enhances its aesthetic appeal.

The realization of the Sakura cup involves skilled Japanese craftsmen who meticulously handcraft each piece, utilizing their expertise and passing on traditional knowledge to the next generation. The cup's production is deeply rooted in environmental consciousness, with a focus on sustainable practices and the utilization of thinned wood from carefully managed forests in Tochigi, Japan.

With dimensions of 95mm in width, 95mm in depth, and 72mm in height, the Sakura cup offers a volume of 145ml, making it a versatile and functional addition to any outdoor or indoor setting. Its unique design and sustainable production process make it a standout product in the realm of camping gear and kitchen equipment.

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