FOR IMMEDIATE RELEASE

Akbank Mobile Redefines Traditional Banking with a Human-First Approach

Akbank introduces Akbank Mobile, a groundbreaking mobile banking app designed to provide a smart, social, and future-proof banking experience. The app's human-first approach focuses on building empathy and trust, offering a personalized area on the main page for users to access smart insights, easing their financial life. With a unique communication area, users can engage in valuable two-way conversations with the bank, creating a new paradigm in banking interactions.

Unlike traditional banking apps, Akbank Mobile speaks the users' language, employing contact thumbnails, simplified actions, and familiar concepts to ensure a user-friendly experience. The app's AI capabilities enable users to save time by providing personalized recommendations and assistance, setting a new standard for intuitive mobile banking.

The design process, which began in late 2018, involved extensive research, including market studies, user interviews, and design workshops, to develop a deep understanding of user needs. The app is available for both iOS and Android devices in English and Turkish, reflecting Akbank's commitment to providing a seamless banking experience for a wide audience.

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