FOR IMMEDIATE RELEASE

Shahrokh: Redefining Comfort and Elegance

Sepehr Mehrdadfar introduces Shahrokh, a chair design that reimagines traditional sitting patterns, blending comfort and contemporary aesthetics. Inspired by the mukhta, a ground chair used in Iran and the Middle East, Shahrokh features an integrated mattress, separated from the ground for modern use, providing a unique and comfortable seating experience.

Shahrokh's design focuses on elegance and charisma, aiming to seamlessly blend into various architectural spaces while capturing attention. The chair's voluminous mattress offers enhanced comfort, creating a captivating contrast with its delicate metal structure, evoking a sense of suspense in its design.

Constructed with a metal frame and a specially designed mattress, Shahrokh incorporates innovative technology to ensure optimal comfort and functionality. The chair's unique features and strengths lie in its simplicity, lightness, and ability to create a relaxing atmosphere in any space.

Shahrokh's design and realization process involved meticulous research and technical innovation. The chair's metal structure, comprising bent pipes and fine tubes, overcame construction challenges to provide both strength and delicacy. Additionally, the integration of air-venting holes in the leather mattress ensures durability and comfort for users, further enhancing the chair's appeal.

Sepehr Mehrdadfar's vision for Shahrokh extends beyond functionality, aiming to evoke emotion and leave a lasting impression on its users. The chair's design, born in Tehran, Iran, in 2019, has garnered international recognition, including the prestigious Bronze A' Design Award in 2023, celebrating its creativity and contribution to enhancing quality of life.

-END-