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The Mix Land: Redefining Streetwear Retail Experience

Street culture has become a prominent force in the fashion industry, prompting a need for innovative retail spaces. Lijun Yuan's The Mix Land aims to capture the essence of street culture through non-traditional design elements, resonating with young consumers and inspiring exploration of its inner spirit.

The store's interior is a dynamic reflection of street culture, featuring three art installations - energy extraction, condensation, and decomposition table. These installations offer an immersive experience through sound, vision, and touch, creating a space that evolves with the energy of street culture.

Utilizing neon as a design element, The Mix Land incorporates highly saturated neon blue installations and colorful windows and doors, creating an ever-changing ambiance. The space is designed to be adaptable, allowing for easy rearrangement of display installations to meet both commercial and experiential needs.

Lijun Yuan's innovative approach to retail design has garnered recognition, with The Mix Land receiving the Bronze A' Design Award in 2020. This accolade celebrates the store's outstanding and creatively ingenious design, showcasing technical and creative skills that contribute to improving the quality of life.

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