FOR IMMEDIATE RELEASE

Oil Street Art Space Visual Identity

The 'Oi!' project, designed by Kimhung Choi, replaces the 'L' with an exclamation mark, serving as a call for people's attention and a visual representation of the project's location. The use of green as the identity color suggests that 'Oi!' is an oasis for the arts in the urban jungle of concrete and steel. Housed in the former clubhouse of the Royal Hong Kong Yacht Club, 'Oi!' opens to the public as a community leisure and cultural space, revitalized and restored in two phases. The visual identity conveys a welcoming and unifying ambience to all visitors and delivers the message that it is a platform where people can realize their dreams in art and ignite their creative spark.

The visual identity of 'Oi!' aims to create a distinctive and memorable brand that captures the essence of the project. The applications on environmental graphics and collateral provide guidance to visitors to explore all parts of 'Oi!' and enhance the impression of 'Oi!' to the public. Various dimensions according to the visual identity application from buntings to pinned badges are part of the technical specifications of the design.

Kimhung Choi, an accomplished design director and founder of Kimhung Design, specializes in visual communication and branding. His works have been internationally recognized, having been selected for several prestigious design competitions. Kimhung deeply believes that for a good piece of creation, other than the effect of visuality, most importantly is to enable people to have sensitivity and admiration.

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