FOR IMMEDIATE RELEASE

Timing Sauce Rebranding Project

Wai Ching Chan, a graphic designer from Hong Kong, has successfully rebranded Timing Sauce to evoke joy and deliciousness through visual identity and packaging. The project aimed to increase brand awareness and professionalism, focusing on promoting happiness and stimulating appetite. The design process involved renaming, logo creation, packaging, and sales materials to enhance brand perception and engagement.

The brand's unique approach involved creating an emotional connection with the audience, aiming to bring out a yummy atmosphere through the logo and packaging. The label material chosen for the sauces is PVC gloss, ensuring a waterproof and visually appealing product.

Wai Ching Chan's research involved exploring color combinations to deliver the right emotions and feelings, considering the connection with the products. Despite challenges in using bold colors in the food industry, the designer successfully overcame obstacles to create a visually stimulating and emotionally appealing design.

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