/DESIGN/newswire -- COMO, CO, ITALY -- THURSDAY, 14 NOVEMBER 2024, 18:09 UTC+1
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CROATIA -- /DESIGN/newswire -- Nov 30, 2019
Discover the fascinating story behind the Qwerty Elemental collection, its unique design inspiration, and the exceptional craftsmanship that sets it apart.
FOR IMMEDIATE RELEASE
Patrizia Donà 's Qwerty Elemental collection is a timeless fusion of strength, symmetry, and simplicity, inspired by the iconic Remington typewriter. The collection's name pays homage to the oldest typing template, designed to prevent typewriter jams and revolutionize the art of typewriting. Donà 's fascination with the typewriter's aesthetics and mechanical complexity led to the creation of this architectonically stunning handbag line.
The highlight of the "Qwerty" collection is the incorporation of typewriter keys, initially sourced from original Remington typewriters and later meticulously crafted by metal artisans according to Donà 's design. The bags also feature constructive steel parts, adding a distinctive visual appeal to the product.
Collaborating with skilled craftsmen, Donà ensured that each detail of the collection reached the pinnacle of excellence. The typewriter keys, made from brass metal sheets, undergo a meticulous production process involving cutting, curvature, perforation, galvanization, and assembly. The hardware, crafted from stainless steel, is cut and polished to perfection, while the leatherwork showcases time-honored tanning and finishing techniques.
The Qwerty Elemental line offers perfect everyday city pieces, seamlessly blending functionality with elegance, making them suitable for daylong activities and evening occasions.
From 2018 to 2020, the Qwerty Elemental collection was brought to life in Zagreb, Venezia, and Vicenza, with meticulous attention to detail and a commitment to combining traditional techniques with modern design approaches.
Recognized for its exceptional design, the Qwerty Elemental collection was awarded the prestigious Platinum A' Design Award in 2020. This accolade celebrates the collection's unparalleled innovation, professionalism, and contribution to societal wellbeing, setting a new standard for excellence in fashion and travel accessories design.
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