FOR IMMEDIATE RELEASE

OWDT Designs Flexible and Dynamic Brand Identity for Moneta

Moneta has unveiled its new brand identity, designed by Kyle Mani, aimed at leading its highly technical audience to the world's most dynamic Geopositioning technology. The project, which spanned 6 months in Houston, Texas, USA, was undertaken by OWDT, an organization responsible for the development of this product.

OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. The brand mark highlights the technologies used by Moneta, gracefully balancing the brand’s geolocation characteristics and data type visuals.

The patented process used by Moneta results in high-resolution geopositioning, aiding a multitude of organizations from asset tracking for heavy industries to contact tracing. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, utilizing Bluthouth, Triangular Geolocation technology, and Geohashing. Combined with Geofencing, Moneta can eliminate bad data and bad actors to provide high-res geopositioning data.

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