Chaos Pogo Unveils WOW: A Revolutionary Pub IP Image Inspired by Honey Badger
CHINA -- /DESIGN/newswire -- Oct 27, 2022
Chaos Pogo, an open pub brand targeting young people, introduces WOW, an IP image inspired by the ferocious and bold honey badger, designed to redefine the pub experience and brand culture.
FOR IMMEDIATE RELEASE
Revolutionary Pub IP Image WOW
Chaos Pogo, a pioneering open pub brand, has unveiled WOW, an innovative IP image inspired by the tenacious honey badger. Designed by Xudong Zhang and Hao Tan, the WOW image aims to provide a free and safe space for socializing, catering to the psychological demands of young people while enhancing brand visibility and market competitiveness.
Representing the ardor, youth, and bravery of the brand, the specially designed IP inspired by the honey badger caters to aesthetic values and forges an emotional bond with customers. The sharp and firm eyes with rose-red pupils exude a feeling of mystery and prestige, deepening the impression of its image and brand.
WOW's undaunted courage not only defends pub order by deterring villains but also emboldens customers to pursue self-fulfillment. The symbols built on WOW's image features can also be used in the design of brand derivatives, enhancing the interaction between customers and brand culture.
-END-
Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy