FOR IMMEDIATE RELEASE

Don't Lose Your Bicultural: A Unique Approach to Cultural Integration

Yingbo Qiao's groundbreaking advertising campaign for Xfinity Ethnic Channel aims to empower cultural integration in the Bay Area, a melting pot of diverse populations. The campaign leverages Xfinity Ethnic Channel’s brand promise by fully embracing the TV test pattern, symbolizing the moment of "loss," and connecting symbols of participating countries to create a unified yet diverse feeling.

The campaign features eight posters in different languages, emphasizing the message "Don’t lose your bicultural." Using pixel art, the design harks back to the early days of computer graphics, creating a visually striking and culturally resonant experience.

Compared with the same period last year, the campaign has already led to a 25% increase in channel subscriptions, demonstrating its impactful reach and effectiveness in promoting cultural integration.

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