FOR IMMEDIATE RELEASE

ID FRAM: Redefining Creativity in Jewelry

Saedeh Sorouri introduces ID FRAM, a groundbreaking jewelry design that redefines the concept of creativity and versatility in accessorizing. This unique ring is a testament to the fusion of traditional silversmithing with modern, customizable elements, offering a one-of-a-kind experience for the wearer.

The ID FRAM ring is a testament to the fusion of traditional silversmithing with modern, customizable elements, offering a one-of-a-kind experience for the wearer. The design allows for seamless coordination with any attire, empowering individuals to express their creativity and individuality through personalized jewelry.

Designed and ideated in Tehran, the ID FRAM project commenced in late 2019, culminating in the creation of this exceptional piece within the same year. The design process was driven by extensive research into consumer preferences, emphasizing the value of creativity and personalization in jewelry.

The ID FRAM ring is a testament to the fusion of traditional silversmithing with modern, customizable elements, offering a one-of-a-kind experience for the wearer. The design allows for seamless coordination with any attire, empowering individuals to express their creativity and individuality through personalized jewelry.

Designed and ideated in Tehran, the ID FRAM project commenced in late 2019, culminating in the creation of this exceptional piece within the same year. The design process was driven by extensive research into consumer preferences, emphasizing the value of creativity and personalization in jewelry.

Saedeh Sorouri, hailing from Tehran, Iran, has been honored with the Bronze A' Design Award in the Jewelry, Eyewear, and Watch Design category for ID FRAM. This prestigious accolade recognizes the design's outstanding creativity, technical prowess, and its contribution to enhancing the quality of life through innovative art and technology.

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