Inspiration Season: A Dynamic Poster Design by Chunyang Wang
CHINA -- /DESIGN/newswire -- Oct 15, 2022
Chunyang Wang unveils "Inspiration Season," a dynamic poster design capturing the essence of Hangzhou Loft49's transformation from a chemical fiber factory to a creative design park, using wool as a symbol of the past and future.
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"Inspiration Season" - Main Vision
Chunyang Wang's "Inspiration Season" poster design is a testament to the evolution of Hangzhou Loft49, blending static and dynamic elements to convey the space's three-dimensional essence. The dynamic part, featuring shaking wool, symbolizes the moment of inspiration, while the static state represents the factory's historical significance.
This groundbreaking design forum activity marks Loft49's transition and pays homage to its heritage, intertwining the past and present through yarn. The poster was meticulously shot with Blackmagic and slide rails in 4K, and underwent post-effect processing and composition challenges to achieve its final form.
Measuring 841*594mm, the poster and its 9:16 MOV time of 10 seconds showcase the fusion of live filming, culture of factory renovation, and the expression of inspiration, offering a captivating visual experience for viewers.
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