FOR IMMEDIATE RELEASE

Jincaitou: Redefining Baijiu Packaging

SHANGHAI GUIJIU GROUP Co., LIMITED. introduces the Jincaitou series, a Baijiu packaging design that embodies traditional Chinese symbolism and modern cost-efficiency. The package design features dancing lion, jade ruyi, and magpie, representing good omens in Chinese culture, while reducing costs and conveying auspicious meanings. The cap is made from food-grade material, ensuring safe drinking, and integrates modern decal and ancient enamel techniques. The packaging box applies leading techniques in the modern packaging industry, vividly showcasing the design content and allowing for high efficiency and low cost under modern large-scale production.

Measuring at 105mm in width, 105mm in depth, and 260mm in height, the Jincaitou series stands out with its unique properties, offering a balance of quality and affordability. The design not only highlights the quality of the liquor itself but also satisfies the working class interested in Baijiu in terms of both quality and cost-efficiency.

Shown on the observe side of the Jincaitou package are the dancing lion, jade ruyi, and magpie, symbolizing happiness and auspiciousness. The back side vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear. The porcelain jar of Jincaitou is hand-made under several processes, with a firing process that is quite strict, resulting in a high rejection rate due to slight flaws.

According to pre-project research, the demand for cost-efficient and classy Baijiu is on the rise, making the Jincaitou series poised for success in the market. The design has been recognized with a Silver A' Design Award in 2021, showcasing outstanding expertise and innovation in packaging design.

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