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Cap Pac: A Sustainable Marketing Tool for Events

Cap Pac is a revolutionary marketing tool designed to raise brand awareness at events while addressing the issue of discarded promotional materials. It offers consumers multiple useful products, including a sign with two detachable sun visors that can be transformed into a two-drink carrier, all made from a single sheet of card. The product is not only visually appealing but also sustainable, with a net positive impact on the environment and society.

The production process involves the use of recycled or FSC certified material, chemical-free, VOC-free, and waterless ink, and is carried out in a carbon-neutral factory powered by renewable energy. Cap Pac also supports carbon offsetting initiatives, making it a truly sustainable marketing solution.

With an overall size of 465mm (h) x 365mm (w) x 0.6mm (d), Cap Pac is designed to be versatile and functional, offering a unique experience for event attendees. The product's interaction is intuitive, allowing users to tear off the sun visors to create a personalized sign and a two-drink carrier, promoting both brand visibility and consumer convenience.

The development of Cap Pac began in June 2020 in the South of the UK, with a focus on addressing the challenges faced by industry experts, brand activation managers, merchandise buyers, and event organizers. The product's unique design and sustainable features have been recognized with the Silver A' Design Award in 2021, showcasing its outstanding expertise and innovation in the field of advertising, marketing, and communication.

Joshua Grant Rayner's vision for Cap Pac reflects a commitment to creating sustainable and enjoyable products that bring joy to both businesses and consumers. With a focus on sustainability and functionality, Cap Pac stands as a testament to innovative design and environmental responsibility.

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