/DESIGN/newswire -- COMO, CO, ITALY -- MONDAY, 23 DECEMBER 2024, 00:31 UTC+1
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CHINA -- /DESIGN/newswire -- Aug 25, 2022
ABSOLUT LAB, a global program of Sweden vodka brand Absolut, presents its first experiential store in Shanghai, China, showcasing a free and artistic lifestyle through a modular system, inspired by the Mobius Strip.
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Moneys Studio, a creative company based in Shanghai, has unveiled the innovative ABSOLUT LAB experiential store in Shanghai, China. The pop-up store, designed as part of the global program of Sweden vodka brand Absolut, is a testament to the brand's century-old culture and commitment to sustainability.
The ABSOLUT LAB store, renovated from an existing site, features a low-carbon and environment-friendly design, utilizing recyclable kraft paper, stainless steel, and polycarbonate sheets. The space creates a fluid shopping experience, conveying the brand's spirit of striving for excellence to Chinese consumers.
The innovative design approach, drawing inspiration from the Mobius Strip, has resulted in a modern shopping experience, featuring a distinctive style and a sense of free fusion. The space showcases a sense of lightness and fluidity, with modular elements that are reusable, transcending time and echoing the everlasting charm of the century-old brand.
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