FOR IMMEDIATE RELEASE

Revolutionary Hyaluronic Acid Drinkable Water

WHATER, the brainchild of Bloomage Biotech, sets a new standard in the beverage industry with its innovative minimalist design and groundbreaking formulation. The bottle's blue water drop label design not only serves as a visual hallmark but also reflects its positioning of water retention thousand times that of similar products, emphasizing its connotation of youth maintenance. The frosted texture of the capsule-shaped outer cover offers a better hand feeling, making it easy for consumers to grasp. The label in the center employs a transparent base and drop-shaped label, accentuating the brand's theme.

Containing hyaluronic acid manufactured by Bloomage Biotech, WHATER is a healthy HA drink for daily consumption. Naturally found in the body, hyaluronic acid is a natural moisturizer with the ability to hold up to 1,000 times its weight of water. This innovative product enables people to supplement hyaluronic acid while drinking water, activating radiant glows from the inside out.

The bottle and its cap are produced by injection molding and blowing processes, while its label is made by screen printing and back printing processes. The capsule-shaped bottle is made of PET, while its inner cover and outer capsule-shaped cover are made of PP. With a full height of 168mm, it can be easily put into carry-on luggage such as satchels and underarm bags, allowing customers to experience the moist maintenance of hyaluronic acid water anytime and anywhere.

WHATER is the first domestic hyaluronic acid drinkable water in China produced by Bloomage. The product formula is simple, containing only purified water and hyaluronic acid, with no additives or antisepsis. The design team selected recyclable PP as the bottle material, enduring heat up to 140°C, and applied innovative germ-free canning techniques to ensure users' clean and safe water intake.

The package design was the most challenging for the design team, as traditional mineral water bottle designs were already quite mature. The team shifted to designing in light of the shapes of capsules and lipsticks, making the product as exquisite, convenient, and safe as expected.

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