FOR IMMEDIATE RELEASE

Baidu's Digital Human Live Broadcasting Platform

Baidu Online Network Technology. Beijing is proud to introduce the Digital Human Live Broadcasting Platform, a revolutionary advancement in the live streaming industry. The platform leverages AI technology to create digital human anchors that enable 24/7 live broadcasting, reducing operational costs and eliminating manpower and site restrictions. This innovative approach aims to enhance audience engagement and increase GMV and fan stickiness.

The Digital Human Live Broadcasting Platform is realized through AI cloud rendering, computing power, and digital vision technology, creating AI anchors with real feelings and expressive features. This enables multimodal intelligent interaction and the customization of unique brand IP, providing a real and immersive viewing experience for the audience.

Live on Baidu App in December 2022, this platform marks a significant milestone in the digital transformation of the live streaming industry, aligning with the multidimensional integration of the global economy, markets, and commodities. It addresses the pain points of traditional live broadcasting and offers intelligent solutions to drive the new era economy forward.

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