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Youngor Fashion Concept Store: Redefining Retail Spaces

Renowned designer Jeffrey Zee has unveiled the Youngor Fashion Concept Store, a groundbreaking showroom project located in Ningbo, China. The store, completed in August 2019, represents a fusion of modern elegance and simplicity, offering a unique shopping experience for consumers. The project covers a total of 5000 square meters and features a range of innovative design elements, including a VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area, setting it apart from traditional retail spaces.

One of the most distinctive features of the Youngor Fashion Concept Store is the umbrella-shaped core tube at its center, which has organically connected different spaces in the building in a vertical sense. The designers have used a variety of materials and design approaches to highlight the uniqueness of Youngor's sub-brands while bringing them together in a harmonious manner. The use of green materials and luminescent films creates an environment that is closest to nature, providing a desirable light-shadow effect and simulating natural light.

Jeffrey Zee's design team overcame various creative and technical challenges to create a space that not only serves as an O2O experience center but also as a VIP service and communication center, spreading Youngor's fashion culture. The project, which started in February 2018, is a testament to the innovative approach of Jeffrey Zee and his team in reshaping retail spaces and brand images.

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